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    How VShojo Brought VTubing to the American Mainstream

    The rise of VTubers—virtual YouTubers or streamers who use anime-style avatars to perform—has taken the world by storm. But what started as a trend in Japan is now making major waves in the United States, thanks largely to a company called VShojo. Founded in November 2020 and headquartered in San Francisco, VShojo is a talent agency created specifically for VTubers, with a mission to localize this wildly popular genre of entertainment for Western audiences. While many Japanese VTubers focus on platforms like YouTube and uphold a strict professional image, VShojo’s stars are relatable, chaotic, and culturally tuned into the U.S. internet scene. VShojo’s biggest strength lies in its talent-first philosophy.…